British Petrolium

BRITISH PETROLIUM Executive Summery British petroleum is one of the largest inunct and gas caller-out which is spread within eighty countries and crossways six continents. In this project we are going to scold more or less BP on the whole. We will apply frameworks such(prenominal) as pestel, potters five forces, value chain, ansoffs matrix, the bcg matrix and also the beat and TOWS matrix to see where BP stands in the market. Will also talk virtually the competitive advantage it has got and how are they making use of it in the market. BP also dominates in the downstream market and has its own write out chains. The oil reserves are soon declining hence BP is aspect into alternative sources of energies. We will also talk about the authoritative strategies of British petroleum and the strategies that make them successful and give recommendations to them about their future strategies. TABEL OF CONTENT 1. INTRODUCTION 2. STRATIGIC POSITION OF BRITISH PETROLIUM 3.1. INTERNAL ANALYSIS 3.2.1. strategic CAPIBILITIES 3.2. EXTERNAL ANALYSIS 3.3.2. PESTEL 3.3.3. VALUE CHAIN 3.3.4. VRIN 3.3.5. PRODUCT LIFE CYCLE 3.3.6. POTTERS FIVE FORCES 3.3.7. BCG MATRIX 3.3.8. ANSOFF MATRIX 3.3.9. SWOT 3.3.10.

TOWS MATRIX 3. STRTEGIC CHOICE 4.3. CURRENT STRATERGIES BRITISH PETROLIUM IS USING 4.4. SUCCESS CRITERIA 4. EVALUATION 5.5. RECOMENDATIONS 5. refinement 6. REFERENCES INTRODUCTION The Anglo Persian Oil Company which is now know as British petroleum was founded in 1908.british petroleum got its name in 1908. It is one of the worlds largest oil and gas company which is spread over 80 countries across 6 continents. Bp is appreciate worldwide for its quality gasoline, transport fuels, chemicals and alternative sources of energy such as wind, solar and bio fuels. Their logo Helios symbolises a Greek graven image that represents all forms of energy. STRATIGIC... If you want to get a full essay, nightspot it on our website: Orderessay

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