Daimler Chrysler

DaimlerChrysler Table of Contents Introduction3 Organizational Size, Life-cycle and Control3 Organizational social structure7 Cross-functional teams9 Recent Product Innovations10 Innovation Process11 Conclusion14 References15 Introduction In 1998, the merger between US-based Chrysler German-based Daimler Mercedes formed the party known straight off as DaimlerChrysler. The merger caused rapid growth as well up as numerous challenges that the lodge still needs to overcome. Currently, the arranging is in the elaboration phase of organizational growth, marked by the need for revitalization, more effectual decision making, and reducing redundancies in the organizational hierarchy. As it faces merciless competition of the automotive industry, the company is implementing structural changes geared towards making the company more efficient in its day-to-day operations, and allowing it to produce innovative products, thus panorama it apart from the competition. This paper starts out with a discussion of DaimlerChryslers up-to-the-minute phase of organizational development and some of the key challenges that the company is facing today, followed by a discussion of recent organizational structure changes aimed at overcoming these challenges.

Next, we describe the use of cross-functional or conversion teams and how this approach can reduce organizational deficiencies at DaimlerChrysler. Finally, we cerebrate with a description of cutting-edge, innovative products that the company has produced recently, and the process of managing fundament and creativity at DaimlerChrysler. Organizational Size, Life-cycle and Control In 1998, DaimlerChrysler was formed as a result of the merger between Chrysler and Daimler-Benz, even though many stockholders did not wanted the merger to take blank because Chrysler was not meeting its financial goals with its line of vehicles. These stockholders believed that the merger leave alone further devaluate the stock. So Chrysler was faced... If you want to get a full essay, order it on our website: Orderessay

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