NO.4 TIME EDUCATION April ???? 1 Introduction face is the dominant expression in international bank line activities and is becoming a genuinely useful tool that every businessman and businesswoman unavoidably to obtain. The virtually important function of business face is to communicate. Effective communication allow for help to achieve business goal. As we know now, English is the accepted medium for international business Communication in business setting thus concerns the aspect of cross- enculturation among business state from different cultural backgrounds. The cardinal business culture is a Western European/North American one (St John, 1996:9) while there are various cultures worldwide. In addition, Trompenaar (1993) comments on cultural diversity in business and discusses seven dimensions of culture which he has found to be significant. Therefore, sensitivity to cultural issues and a better understanding to cultural differences are important when dealing with line English communication. But most of task English courses counseling on the language skills rather than the cultivation of the intercultural communicative competence. And the students under this situation cannot meet the needs of the society. The paper will research on the Business English precept from an intercultural perspective.
2 The Importance of Culture Teaching in Business English Teaching 2.1 Business English and business English teaching Business English is not a special(a) language with a special grammar; it is simply English used in business context. At the first glance, Business English may be dumb by most of people as the words and expressions that professional people use when doing business. The Business English vocabulary comprises of words from trade, finance, accounting, marketing, duologue and correspondence etc. Business English is also regarded as a mediating language between the technicalities of particular businesses...and the language of the general... If you want to get a full essay, order it on our website:
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