E-Marketing

Chapter 1: Convergence Learning Objectives(PPT 1-2, 1-3) What is E-Marketing? E-Marketing is the use of information technology in the processes of creating, communicating, and delivering value to customers, and for managing customer relationships in ways that benefit the organic law and its stakeholders. How Does E-Marketing Relate to E-Business? E-business is the continuous optimization of a firms business activities through digital technology (allows the storage and contagion of data in digital formats.) E-business involves attracting and retaining the right customers and business partners. E-commerce is the subset of e-business cogitate on transactions. E-marketing is only one part of an organizations e-business activities. What is the Internet? The Internet is a global network of link networks. Three important types of networks form part of the Internet: Intranet, Extranet, and Web. E-Marketing is large Than the Web Many E-Marketing technologies exist that predate the Web. Non-Web Internet communication much(prenominal) as email and refreshingsgroups are effective avenues for marketing.

It is Bigger Than Technology Easy, inexpensive, and flying access to digital information transforms individuals, businesses, economies, and societies. E-Marketing Past, Present, and Future In early years, new start-ups and well-established businesses created a Web presence in hopes of attracting huge gross sales and market share, but very few were successful. Between 2000 and 2002 everywhere 500 Internet firms shut down in the fall in States alone. Despite this early failure, traditional brick-and-mortar retailers noted that Internet technologies had essentially changed the structure of theirs and several other industries. In the on-line world, marketers fate to know which specific technologies will result in covert line sales and bottom line profitability. The E Drops From E-Marketing The Gartner root predicts that very... If you want to get a full essay, order it on our website: Orderessay

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