Easygroup Case Study

Scenario You demand been asked to conduct a training needs summary of a selected organisation and present this in a pro forma report. To do this you will need to select a trade that you are familiar with, either one you work in or you have knowledge of. Terms of Reference I have been asked to conduct a training needs analysis of on the loose(p) Group Plc Background to the business: The easyGroup is the private investment fomite of Stelios, the serial entrepreneur. The easyGroup is the owner of the easy brand and licenses it to all of the easy branded businesses, including easyJet plc, the airline Stelios started in 1995 and in which he ashes the largest single shareholder. The easy brand currently operates to a greater extent than a dozen industries mainly in travel, leisure, telecoms and personal finance. The easyGroup profits by either selling shares in the businesses or by licensing or franchising the brand to reputable partners. The easy brand currently operates more than a dozen industries mainly in travel, leisure, telecoms and personal finance. commercial enterprise activities: easyJet.com easyInternetcafé easyCar.com easyValue.com easyMoney.com easyCinema.com easyBus.co.uk easyHotel.com easy4men.com easyJobs.com easyPizza.com easyMusic.com easyCruise.com easyMobile.com easyWatch.com easyVan.

com easyOffice.co.uk Every easy branded business is online. And most adopt their sales activity through this channel. Business aims and objectives: The easyGroup strategy The easyGroup will ramp up on their core brand treasures: 1.great value 2.taking on the big boys 3.for the many not the some 4.relentless innovation 5.keep it simple 6.entrepreneurial 7. do a difference in peoples lives 8.honest, open, care and fun The easyGroup will protect their brand from internal and outside(a) threats and manage appropriately the business and other risks inherent in venturing. The easyGroup will develop their people and ensure their reward is... If you involve to get a full essay, order it on our website: Orderessay

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