Innovation Driving Service Excellence

Why need of innovation CHANGE. . .The only thing in this human race that is CONSTANT! The aim of flummoxing the paper with this quote is to chance on understand the importance of innovation. initiation brings trade. world means to do something new or in a different right smart. Service excellence means to exceed the expectations of customer, to give him/her discover quality of swear out. In service persistence, where organizations directly interact with customers, innovation becomes very important. If organizations provide same kind of service over a long period of time, then(prenominal) each customers entrust move on to a different service provider to get change or they will start availing services less. This is true in every service industry whether it is as vital as medical service or as optional as call center service. Innovation is not only important from the point of earn of customers save also from the point service providers view also. Continuous innovation is evolutionary process. As soon as innovation stops, service also becomes out of date. Fig 1 - Innovation Continuous process From Customers perspective In this era, when customers are empowered and are the central focus for market activities, every marketing strategy is designed and implemented memory in mind customers.

Happy and satisfied customer is the mantra for success of any product. Also, customers needs changes constantly, so service providers have to change accordingly otherwise they will be out of market. Innovation is necessary from customers point of view because - kindred kind of service becomes monotonous - Human gets bored with monotonocity. To parry monotonocity service providers has to change their offerings continuously. Take the example of theme parks, if they will provide same kind of environment every time, then customers will not go there once more and again but if they continuously improve their service, implement new ideas etcetera then customers will go there again and again because... If you want to get a full essay, order it on our website: Orderessay

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