Literature Review-Fdi in Retail

RETAIL MARKETING PROJECT INTERIM REPORT LITERATURE go off AN EMPIRICAL lead OF THE GROWTH PROSPECTS AND PROFITABILITY OF FDI IN RETAIL SEGMENTS OF INDIA Submitted to: Prof. Sapna Parashar Date: 23-07-2008 Submitted by: Arnab Sinha 071108 INDEX INDEX2 CONCEPTUAL ANALYSIS3 Summary of Retail grocery in India and FDI in Indian Retail3 LITERATURE REVIEW5 1. Literature Review-15 2. Literature Review-25 3. Literature Review-36 4. Literature Review-47 5. Literature Review-57 hatchway ANALYSIS8 REFERENCES9 CONCEPTUAL ANALYSIS Summary of Retail Market in India and FDI in Indian Retail India tops the AT Kearneys annual planetary Retail Development Index (GRDI) for the third consecutive year, maintaining its mail service as the most attractive market for sell investment.

The Indian retail market, which is the fifth largest retail destination globally, according to pains estimates is estimated to grow from the US$ 330 one million million in 2007 to US$ 427 billion by 2010 and US$ 637 billion by 2015. Subsequently, organized retail is likely to increase its share in the total retail market to 22 per penny by 2010. Indias vast fondness class with its expanding purchasing power and its almost untapped retail industry are key attractions for global retail giants abstracted to enter newer markets. With international brands like Tommy Hilfiger, Esprit and Puma (that have entered the country) evolution well over ascorbic acid per cent, many others are in addition planning to foray into the Indian retail market. The Government allows 100 per cent foreign direct investment (FDI) in change and carry through the automatic route and 51 per cent in single brand. Besides, the franchise route is available for galactic operators. To further attract global retailers, the economic survey 2007-08 has suggested a... If you lack to get a full essay, order it on our website: Orderessay

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