Research Objectives

THE OLIVE OIL INDUSTRY all over the past decade the worlds nourishment and agriculture business has experienced rapid growth with the chromatic veg anoint industry been one of the top performers. The increase in worldwide production and relative stability of consumption in major traditional securities industrys have prompted olive fossil oil operators to compute abroad for growth opportunities. Factors such as expanding income in both(prenominal) developed and emergent countries, changing food habits toward healthier products and change magnitude prestige of the Mediterranean diet outside of the region, have alto rangeher encouraged export business to enter foreign, non-traditional markets. However the insane asylum of parvenu market opportunities faces important difficulties such as emit product awareness in new markets and the changing boorish and trade policies. The relatively low presence of olive oil in non-traditional markets is primarily the result of lack of knowledge more or less the product. In fact international olive oil merchandise traditionally followed supply criteria rather than promoting demand and searching for new markets (Mili, 1999). A glance at the current world market for edible oils and fats reveals that there is low presence of olive oil on markets other than producer markets.

Even though olive oil comes from one of the worlds most past crops, it accounts for barely 3% of the worlds consumption. Within vegetable oils, olive oil accounts for barely 3% of world consumption, compared with 31% for soybean oil, 28% for palm oil, 13% for rapeseed oil and 9% for sunflower oil (United States Department of Agriculture, 2004). In addition the countries of the Mediterranean Basin, which account for 95% of world production, still concentrate 85% of world consumption (International Olive Oil Council, 2005). The remaining pocketable share traded internationally has mostly been exchanged amongst the producer countries themselves. Over the past few years the world olive oil market showed growth basically because consumption levels in... If you want to get a full essay, order it on our website: Orderessay

Order your essay at Orderessay and get a 100% original and high-quality custom paper within the required time frame.