Starbucks

STARBUCKS Business Policy & Strategic Planning Donna Godwin September 12, 2009 CASE SUMMARY Starbucks was founded in 1971 in Seattle by Howard Schultz. According to Starbucks financial position say in the term at http://investor.starbucks.com , The Starbucks Corporation earns in excess of $5000 million per year. The Starbucks mission statement is To inspire and keep the human spirit one person, one cup, and one realm at a time. Starbucks went from one store operations to 7,087 federation stores in United States along with 4,081 licensed stores and 1,796 international stores. Starbucks believes in providing a good comprehensive benefit package for its employees. This includes song option plan, health benefits, dental and vision. Employees are also disposed(p) free coffee and tea each week along with other products that Starbucks offers. The guiding principles for Starbucks are to provide a owing(p) place for people to work. They receive excellent training, provide a enceinte work environment and believe in treating everyone with hauteur and respect. Starbucks takes pride in delivering the highest quality of fresh roasted great tasting coffee. They believe in making sure the client is satisfied every time.

Starbucks purchases the highest quality of coffee beans and roast them on location to provide the finest coffee in the world. 1. Discuss the distinguishing features ( trade size, Market growth rate, Industry strength, etc.) of the industry. Starbucks started with one store in 1971. They gestate grown steady every year since that date. According to an article online at the Starbucks website www.starbucks.com in the United States at that place are 7,087 Company-operated stores and there are 4, 081 licensed stores in the United States. Starbucks operates in 43 countries orthogonal the United States. There are 1,796 company-operated stores located outside the United States and 2,792 joint-venture stores outside the United... If you want to get a full essay, order it on our website: Orderessay

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