Strategic Management Project

Strategy Analysis - BankWest MAN 3503: Strategic Management Assignment 2 Group Report Andrea Sokolovic Jozef Balczer Laura Rolston Linda Ballo 10/21/2008 executive outline The purpose of this report was to analyse internal and external strategies to secern potential gaps in the process of gaining competitive advantage to expound into the Eastern states of Australia. The key factors discussed in this report are set with the use of a SWOT analysis which will enable BankWest to utilise the appropriate strategic initiatives. The two recommended strategic initiatives to be tooled and focused on over the next 18 months in this report are: Global Strategy Business-level Strategy The key issues approach by BankWest from external forces include the world-wide economy as a answer of the American stock market and the cut down spending and investments in the stock exchange leading for diminish interest rates. These factors have lead to the need for the global strategy. The global strategy takes into account a lower need for customer responsiveness and a higher need for overall damage reduction.

The internal processes have been examined to improve efficiency and effectiveness to gain customer service and to gain competitive advantage the areas of breeding Technology, Human Resources and Banking Security. These areas are examined in detail, with suggested changes, to deliver customers service with tractableness in further differentiation from other leading banks. If implemented, it could result in gaining competitive advantage and secure new markets in the Eastern states of Australia. The implementation plan for internal and external processes to implement both strategies is outlined on pages 9 and 14. Table of Contents Executive Summaryi 1.0 Introduction1 2.0 SWOT Analysis2 Table 1:2 3.0 1st Strategic Initiative: Business-Level Strategy3 3.1 Key Issues confront by the Company3 3.2 Information Technology, Banking... If you want to get a full essay, order it on our website: Orderessay

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