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Thursday, December 20, 2012

Strategy in the Global Environment

Profiting From Global Expansion Earning high returns from transferring distinctive competencies to foreign markets. Realizing location economies utilise lower-cost locations reduces overall be and fosters product differentiation for premium pricing. pitiful down the experience curve Larger global markets = more put in volume. Global expansion and business-level strategies Linked by cost reductions and re value creation. Pressures for hail Reduction and Local Responsiveness Pressures for cost reductions Global competitors desire to minimize unit costs through location economies and spend a penny low-cost competitor status. In commodity-type product industries, intense expense competition predominates strategic concerns. Pressures for local responsiveness arise from: Differences in local consumer tastes and preferences. Differences in infrastructure and traditional practices. Differences in distribution channels among countries. Host government economic and political demands. Pressures for Cost Reduction and Local Responsiveness Strategic extract International strategy Create value by transferring skills and products abroad. Multidomestic strategy Maximize local responsiveness by customizing products and trade strategy for local markets.
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Global strategy Pursue low-cost status, crack cocaine standardized global products. Transnational strategy Use global attainment to achieve low-cost status, differentiation, and local responsiveness simultaneously. Four radical Strategies The Advantages and Disadvantages of Different Strategies for Competing Globally Basic Entry Decisions Which foreign markets? Politically and financially stable Developed and developing nations Free market systems Timing of entry Pioneering costs versus first-mover advantages. Scale of entry and strategic commitments Scale of entry affects the record of competition in the national market. Implications of risks and benefits must be weighed carefully. The Choice of Entry Mode... If you want to get a full essay, fiat it on our website: Orderessay

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