Visual Identity

Visual Identity Amber Hunnicutt CGD 218 Ray Schafer April 4, 2011 Visual Identity I was for the first time introduced to this logo while attending school. The logo belongs to the orchard apple tree calculating machine Comp both. Although this was not the original logo intentional. The original logo was of a image of Sir Isaac Newton leaning against an apple tree with a portion of a William Wordsworth poem running around the border, bearinged by Ron Wayne in 1976. One year subsequently the trope was changed to a visual graphic of an apple with a gaminess mark. According to Janoff, the bite in the apple logo was primarily implemented so that people would know that it represented an apple not a tomato. It also lent itself to a nerdy prank on words (bite/byte), a fitting reference for a tech community (Apple 2009). The apple was rainbow colored. This was believed to make the company more humanize. The color was not in any detail order, except for the green at the top were the leaf was. As time pasts the apple logo changed to the monochrome logo that represents the company today. The graphic design being the shape of an apple remain the same since 1977 represents the stability and core of the company, by not just now standing behind the product but the logo, also.

The basic design element was the color of the apple. The rainbow colors were eye catching. In the later years Jobs clear-cut to use the logo on the products, realizing that the rainbow logo may look silly or childish. He decided to change the color to a monochrome design, giving a more flexible logo when it comes to branding the products. Although, there is no talk of changing the graphic design, of the Apple Company any time soon. The basic elements may change, example the color or size, but the shape will always remain. For the apple with a bite mark is universally recognizable. References Apple, E., (2009). The Evolution and History of the Apple Logo Retrieved from... If you want to get a full essay, order it on our website: Orderessay

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