International Marketing

International marketing1 ) Nature and Extent to Which Marks and Spencer s Activities are InternationalMarks and Spencer is a retailing organization which deals in clothing foods and home procession and decor products . The political party is one of the main components of the UK retail effort and has operations around 30 countries with headquarter based in capital of the United Kingdom . The main focus and the target audience for the retailer is the UK food commercialize . The flagship store for the retail giant is located in capital of the United Kingdom near the Marble Arch . Marks and Spencer operates franchises as considerably as flagship stores which 450 in number in the United Kingdome . tho the recent trend for Marks and Spencer has been that the company has either franchised its world-wide operations or closed its international operation in the global market The company recorded revenues of ?7 ,797 .7 one million million during the monetary year ended March 2006 , an increase of 4 .1 over 2005 . The net profit was ?523 .1 million in fiscal year 2006 , a decrease of 10 .8 from 2005 (Datamonitor , `Company OverviewMarks and Spencer has been subject to be a prominent retailer in the UK market due to its marketing and differentiating strategies . This position has been further aided by the firm establishment of the M S brand as a prominent feature in the UK retail sector . The company in addition boast an improved profitability in 2006 . The company also has been acquiring new businesses like ` unprejudiced foods to expand on the products and services being provided by the company2 3 ) The Environmental Factors Influencing International Marketing and Their Effects on the Marketing Mixa ) PLEST AnalysisPolitical : The political surroundings has a major effect on the international operations of a business . This surround concerns with two the political environment of where the HQ is located and the political environment of the particular international organization .

The political environment where the HQ is located determines the overall political and legal issues the company has to adjust to . In the international market , the political influence determines the achievement of the company in terms of its reputation in the market . If political uncertainty exists in the international market because the planning and strategy formation for the company can also get adversely effectedLegal : The legal environment is very a good deal determined by the political environment . The legal environment basically involves the legal issues and the rules the company has to face and abide by in the international market . These rules could be concerned with the accountancy procedure the formation of year end final accounts or even the kind of customer service acceptable in the market . E .g . in Muslim countries the trade of alcoholic drink is prohibited and this factor has effected M S retail operations in the Middle EastEconomic : The economic factors affecting the company in the international market more coincide with the financial factors . The nature and period financial reporting gets affected by the financial year and year end rules in the specific international market location The...If you want to get a full essay, order it on our website: Orderessay

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