I dont think that Amazon has lost its identity by expanding into markets well beyond books but they have some challenges ahead. The Amazon.com company has not lost its identity but has a new identity of selling anything and everything you need. This huge E-retail brings lots of new challenges with storage and merchandising cost for the Amazon.com company. I believe that Amazon.com is a strong and increment company today because it passing plays so many products to consumers. I becharm this company as an on-line one stop obtain market place. Amazon.coms main mission and vision has ever so been to serve its customers from the time to company started in 1995. It serves its customers by offering so many product choices while trying to offer the lower prices. Although, Amazon.com started out as an online bookseller, today the company has vainglorious to selling many products in the United States and around the world. On Amazon.com, you great deal find almost anything 24hrs a day that can be shipped to almost anywhere in the globe. All these offerings have it away with its challenges for the company. Some of Amazon.coms main problems are the amount it is expense on storage and marketing in order to do all it that it promises.
In an article in Bloomberg BusinessWeek called Amazon.com Climbs After Analysts preach Stock, stated that, Chief Executive Officer Jeff Bezos is spending more than on places to house the growing array of televisions, apparel and motorcar parts sold via Amazons site. The company besides stepped up its use of TV commercials to promote the Kindle and increase marketing for the Zappos.com shoe site. The article also stated that, direct income testament be $360 million to $560 million and that operating expenses move up 40 percent to $7.29 billion last quarter. In the end, Amazon.com will continue to face new growth challenges but I believe the
company will continue to grow. The...If you want to construct a full essay, order it on our website: Orderessay
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