Axe

Contrary to what we believed when initially starting the research, the age range of consumers were generally 18 to 24, but closely followed with the range of 25 to 34. We discovered, though not to much surprise, that the require use ofr of shower gels was almost stringently male. The education level of the polled pile showed that there was next to no difference in usage except in people who attended college and were post college. However, these fields were just below median(a) and showed little difference that would make it signifi after partt. The highest region that was found to use shower gels was the South, but that was closely followed by the Midwest. The highest users of shower gels in any case have never been married or be engaged. This could fade one to believe that in the case of hack, the main consumers are looking for love or have found it and this abide be attributed to the use of chop. (This sounds weird to me)
Decision Process Elements
Axes advertisements cater to their target audience by apply commercials that tend to focus on what their consumers would be doing while eating away Axe. This tends to be being seen in public locations as sound as in more intimate situations.



(Doesnt make sense) Not being afraid to use the homage trip sells, Axe aims their advertisements towards the young males by focusing the advertisements around barely clad women chasing after the male wearing the Axe product.
The Axe body washes and shower gels still lead with the highest market dowery with $71 million while their closest competitors in cross off have sold $21 million and Old spiciness selling $10 million. This lead in the market can be traced back to the central them of Axe and their sex sells campaign. starting line in 2002 when the Axe brand was launched in the United States, Unilever captured the surgical incision of mens body washes and shower gels and has never looked back. as yet to this day, Axe has been the main motivation behind the increased stake of mens self care products. Due to the younger age of...If you want to get a full essay, bon ton it on our website: Orderessay



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