The 4Ps of grocery storeing is a tool used by companies to determine the most suitable combination of crossing, price, place and advance that will deliver value to their customers. Companies seek to offer products/ go that meet the customers needs at a reasonable price, where consumers ordure easily purchase the products/services and these products/services must be backed up by adequate advertisement movement to create awareness. A good combination of product, price, place and advance will give a company competitive profit over its competitors in the market.
This report describes the marketing mix select by Unilever in the Vietnamese market. The write-up outlines in detail the fibre of product Unilever offers the Vietnamese market ( such(prenominal) as product features, product categories, packaging and product quality), the price range for dissimilar target markets, the heterogeneous distribution channels Unilever employs to makes its products available to consumers, and the various types of marketing campaigns that Unilever uses to create awareness for its products. It can be inferred that Unilever has pick out a satisfactory marketing mix for its products because it is one of the market leaders in the industry. In the last part, some suggestions similarly were given for the company to improve their competition ability.
Table of Contents
EXECUTIVE SUMMARY1
TABLE OF CONTENT2
INTRODUCTION3
MARKETING mixing 4PS ANALYSIS5
1.Product5
?Product features:5
?Product categories:6
? box:11
?Packaging pattern:14
?Quality14
2.Price15
3.Place16
4.Promotion:18
culmination23
REFERENCES:24
APPENDICES:25
WORD COUNT: 2.392 (Exclude tables and diagrams)
INTRODUCTION
selling today is not wholly a support tool for businesses, expressing through observed activities such as offers, advertising, promotion, etc; and in the era of information technology development, Marketing has gradually taken its honorable of...If you want to get a full essay, order it on our website: Orderessay
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