Sponsorship

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Marketing Elements and Customer epitome|
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Splenda|

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Marketing Elements and Customer Analysis|
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Splenda|

MBA 6110

January 12, 2011
Authored by: Sandi Jackson
MBA 6110

January 12, 2011
Authored by: Sandi Jackson

For this marketing research paper I chose Splenda. This well known and widely use sugar patronage is not a natural substance. It begins as sugar plainly goes through a process that changes it to remove calories. This is done by substituting three atoms in sucrose with clorine eliminating the sugar (bloomburg).It canbe used bonny like sugar, even in baking because it clay sweet at high temperatures unlike its competitors. Per serving it has little than one gram ofcarbohydrates and less than five calories. It is considered a throw overboard food for those with diabeties.
It is packaged in a variey of sizes, it comes in cartons have-to doe with to one or two pounds of sugar or a bakers bag equal to five pounds of sugar. There are in addition flavored single seving packages. The choices are French vanill, mocha and hazelnut.These handy and take-away litte packets make it easy to resist running down to the local coffee house on your break, just stir and have sex a delicious cup of flavored coffee. The company also makes a brown sugar substitute for baking use.



Their website offers extensive teaching including a conversion chart to assist you in exploitation the product. Other product offerings include the option of adding fiber, a throw up of sizes for convience; minis, café sticks, packets, kit and case packs and a thirty two ounce Sugar Blend with half the calories for baking.
The newest product is a mist. Splenda overcast was promoted on Facebook allowing 16,000 samples to be sent out in just two weeks. The amazing part of this experiment is the amount of personel schooling and demographic data was obtained.holiday). On the Splenda Mist page, a exercise application invites them to become fans of the new product to receive a sample. That is then posted...



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