The 4P‘s In Marketing For Fast Moving Consumer Goo

University of

Faculty of Business Management

Prof. Dr.

MARKET?NG MANAGEMENT

Winter Semester 2011

The 4Ps in marketing for Fast Moving Consumer Goods (FMCG)

Name :

1-Introduction

Whats the marketing?

Marketing is the forethought all the elements of the organizing so that their targets atomic number 18 met by fulfilling the needs of their guests with the appropriate and acceptable combination of intersection services groups. Organization, its products, which sold the customers may, be manufactures itself or purchased from a bug outside the recruiting (from commercial business, factory, retailer etc.)
It is both an art and  light that constant voltage between the the expressed sideof the marketing and  imaginative side …Oneof the shortest definitions of marketing is to meet profitably. Formal definition of the American Marketing Association: Marketing is an organizational feature and a series of processes for the creation, communication and provision of added value for clients and for to manage client relationships in a way that the organization and its stakeholders will benefit.



Marketing management is the art and science of choosing target markets and getting, keeping, and consider expanding clients by creating, delivering and brokering customer value. The social definition of marketing indicates its role in society, which deliver a higher standard of living. Identification is a social process, to get through with(predicate) the individuals and groups what they need and want through creating, offering, and freely exchanging products and services of value to others. The definition of marketing management was frequently described as the art of selling products, precisely the most important part of marketing is not for exchange! Selling is just the point of the iceberg marketing. Peter Drucker, integrity of the leading management theoretician, puts it this way: It is always possible to latch on his need to sell something. But the goal of marketing is to fabricate the sale...If you want to get a full essay, order it on our website: Orderessay



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