The Kodaks reluctance to change left an opening to competitors from digital world. In fact, historically Kodak is a commencement federation invented the first digital camera in 1970 (The last Kodak Moment, 2012). According to Kotter (2012), Kodak as an early innovator however did not lever be on on its own innovation; rather the company put more attention to the development of the profitable film stemma as Kodak feared that the development of technology willing somehow hurt the companys film business. Kodak refused to change the look of the traditional business model from film to digital products. The lesson is clear, companies today should not appalled to innovate. The only way business to survive and continue to campaign is to innovate. Companies should not afraid of taking risk in the circulate of innovation. Moreover, companies today should not be short sighted view, do not get in the idea that the old way of business will always make profit. The case of Kodak told that it will last no forever. Hamm and Symonds (2006) stated that it is a mistake make by the Kodak whereby the company did not aware that the impact of the expert changes in the road of innovation. Companies today should catch up the maltreat of technological changes.
Kodak as a leader in picture taking industry had once dominated the market.
The arrival of digital age had ruined the film business. Today, Kodak fails to maintain relevancy, the Kodaks strength somehow becomes its weakness. Besides that, the film industry does not meet the quest of customers as electronic digital products start to emerge in the market. It is too late when Kodak starts to enter into the digital game (Spector and Mattioni 2012). different companies like Sony, Canon and Nikon have a better products and price. It is truly obvious that customers value have changed. painting no longer popular; rather people take away to use digital camera since it is more convenient and to a fault the invention of digital frames somehow ignore the use of...If you ask to get a full essay, order it on our website: Orderessay
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