Business

EG2048 Introduction to Marketing Fundamentals to Marketing 2011 Semester 2 human body of brand: Addias in effect(p) Name: Geerthana D/O Rengasamy Admin keep down:100753A i) Introduction well-nigh the companionship for the product/brand. Addias is the manufacturer of German sports appargonl. It also the raise go with of Addias Group that belong to the  Reebok sportswear comp each, TaylorMade-adidas golf company (including Ashworth), and Rockport. Moreover, addias company also manufacture former(a) products such as eye wear, watches, shirts and other clothing connect clothing-related goods. The addias company has the biggest merchandise in Europe and the second biggest sportswear production in the world. Addias first started its business in 1948 by Adolf Adi Dassler, following the give out of Gebrüder Dassler Schuhfabrik between him and his older crony Rudolf. The early rival of addias was Puma.  Registered in 1949, Adidas is curren tly based in Herzogenaurach, Germany, along with Puma. The company facts of life clothing and shoe designs typically feature three twin stripes, and this same motif is compound into Adidas current official logo. The company income in 2005 was 6.6 billion, or somewhat US$8.4 billion. Adidas income in 2006 was 10.084 billions, or about $13.625 billion. Replica Adidas perfumery and ad hominem care products are construct by Coty, Inc. under demonstrate worldwide. ii) Describe two groups of consumers of this product/brand iii) State and briefly describe any two factors which whitethorn captivate the purchasing decision of the product.(You may mention any two of the quaternary factors namely Cultural, Individual, Social and Psychological factors) on that point are 4 important psychological factors which are the motivations, perception, learning, beliefs and attitudes that influence the somebodys buyi! ng decision. For motivation, at any attached sequence , people hve many needs. The need will perish precedent when...If you want to get a full essay, golf-club it on our website: OrderEssay.net

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