Bmw Group

TITLE OF THE BUSINESS PROJECT: Comparative Study of selling Strategies and monetary strengths of two auto mobile giants, Mercedes vs BMW(UK) AIM and OBJECTIVES AIM To regard marketing strategies and assess the financial strength of Mercedes-Benz and BMW in UK Objectives 1.To flying field and analyse the luxury car market of UK 2.To study the marketing strategies adopted by Mercedes and BMW 3.To analyse the financial statements and ascertain the financial strengths of the giants SCOPE OF THIS PROJECT This assignment get out travail to study in depth the competition between Mercedes and BMW with regards to their marketing strategies adopted in United Kingdom (UK). It depart also make an attempt to study the financial statements in depth (UK).Because this both companies frame new cars in their car segment and threat all(prenominal) otherwise with their new luxury cars. Also we will prove roughly which company has done well business rational since last few years and what are their future plans to encumbrance ahead in the market. At the end of this project we will come to know which company is better businesswise and marketing dodging of these two individual companies which aim to deliver a equal yet unique product.

But in beginning we will discuss about both companies background and also about their automobile products. INTRODUCTION and BACK GROUND Over the years with the improvement of technology BMW and Mercedes-Benz get down met customer needs by producing the roughly inspiring and well developed cars of their times. BMW group concentrate on premium segments in the automobile market. It means they are specialize in high quality product and in go down they earn higher revenue per vehicle sold. At other side Mercedes-Benz which also provide premium segment claim concreted their name in history as manufacturers of luxury cars, have opened their doors to a range of more dynamic models targeting the or so younger market. I have choose BMW vs Mercedes-Benz(UK) for my project treat because... If you want to get a full essay, order it on our website: Orderessay

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