Commitment to Planning: Connecting with Customers, Providing Value to Shareholders...

Commitment to Planning: Connecting With Customers, Providing Value to Shareholders, and Remaining Socially Responsible reservation life easier to find a pair of jeans is the basic convention Don Fisher along with his wife Doris en loted when they receptive the first shot store in San Francisco, CA in 1969. (Gapinc, 2006) Since then, Gap Inc. has witnessed the company go from a once a thriving company selling over $30 per divvy up in May 2001, to struggling to maintain almost $18 per share in 2005 which equates to about $16 billion in sells. (Yahoo, 2006) Gap Inc. provides a wide of range of products, including denim, khakis, and T-shirts, fashion apparel, shoes, accessories, intragroup apparel, and personal care products for men, women, teens, and children. (Gap Inc., n.d.) With to a greater extent than 3,000 stores and over 150,000 employees worldwide, Gap Inc. has grow into a brand builder which offers four different retail lines: Gap, Banana Republic, Old Navy, and Forth & Towne. Although Gap Inc. was built on Fishers basic principle, the company struggles today to maintain its vision to make life easier for customers to express their personal style end-to-end their lives. Gap Inc.

s superior challenges are to continue its commitment to assign with customers, to return increased profits to shareholders, and to remain proactive in its approach to social responsibility. This paper will analyze unlike factors including SWOTs (Strengths, Weaknesses, Opportunities, and Threats) that influence the strategic level of planning within Gap Inc. As a once leading international intensity level retailer Gap Inc. exemplifies strength through diversity by offering an array of products for a variety of people. Expanding their market to specialise into other subsidiary companies enables the company flexibility to reach more customers. Their competitive edge to appeal to consumers of all ages is perhaps their greatest strength. They have also shown strength in ethical responsibility... If you lack to get a full essay, order it on our website: Orderessay

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