How the Active Organization Learns - Genentech

Words: 716 Integrating sales, IT, Marketing towards serving the customer Based on the example of Genentech Comp either we explore the idea how to integrate the IT, gross gross gross sales and the marketing towards serving a customer and creating a much efficient company. Inside the case, Harry Wittenberg, the Senior Manager for information technologies for Commercial Training and Development for Genentech explains how the Demand Creation occurs with active organization of training, information and continuous assessment of the sales workforce. By establishing a very strong and concise learning system Genentech was able not only to increase the add of the sales people working for the company from 3500 to 11000 since Harry Wittenberg came to the company, precisely also to create a value network. Sales people, particularly in such a specified industry as biotech, have to posses knowledge of their product and the industry on the level of the customer, who most of the time are medical employees. As a result, implementing high-end IT solutions were crucial in order to maintain high sales. With the serve well of Harry Wittenberg, sales people received access to menses less flow of information and expert support connect to their specific product.

Moreover, sales staff got a possibility to be able to check whether information they need at any location, any time. As a result, sales personal became more informed and acknowledged which helped them to succeed in their field. Furthermore, according to the interrogation conducted by the Journal of Personal Selling and Sales Management, elderly executives from a wide range of international business-to-business industries, recognize that sales and marketing integration are one of the organizational changes that would do the most to improve sales performance and is considered one of the wind issues considered by sales and the marketing managers. My business experience comes from the end of time when I was working as a Sales person for one of the leading... If you want to get a adequate essay, order it on our website: Orderessay

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