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Tuesday, December 18, 2012

Nokia E63 - Dissected

Cover Page [pic] Symbiosis Institute of Media and Communication, Pune Marketing Management -Prof. Chandan Chatterjee Marketing Diary Submitted By: Sneha Padmanabhan 132 MBA Section B Batch 2011-13 Contents Cover Page1 snapper Marketing Concepts4 product Insights5 Perceived node Value6 Creating Customer Value7 Competition Map8 Product Offering9 new-made Product Development9 Product Hierarchy9 Product strut10 Product Life Cycle11 Brand & Brand right12 Pricing13 Industry, Firm & Product Pricing13 Promotions14 Promotion-ATL14 Promotion-BTL15 Consumer Segmentation16 event Marketing Concepts I need to communicate! I urgency a phone! I demand an E63!
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[pic] Product Insights |Product Description | | |Product Name |Nokia E63 | |Brand |Nokia E-Series | |Category | blood Phones/Smart Phones | |Launch Date |13th November, 2008 | |Product Specifications & Features | |Quad-band EGSM 850/900/1800/1900, WCDMA 900/2100 | | adequate QWERTY keyboard | |Symbian phone with full Ovi Store access... If you want to get a full essay, order it on our website: Orderessay

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