Business

BUSINESSThe Physical Movement Company (PM co ) is a 3 year old company that has recently expounded its horizon and went outside(a) . They promoted their sales manager to be the vice president of international sales . He was particularly happy because he had been promoted precisely soon realized that on that point was more than meets the eye . He now had to work 24 hours 7 days a week and there was more to be through . yet he soon realized that the company had to make changes that go out make the international market grow (Margolis et al , 1985The countries that were world targeted had their own variations ranging from geographical to political to cultural variations . Different countries vex different time zones , due to varying geographical offices , thereof the one has to be constantly communicating with the correspondents in these countries and will therefore find themselves working round the clock . This arsehole be handled by creating shifts , night and day to ensure that mountain get rest and the job is being done in effect . One must also understand the culture of these countries Since almost of the employees in this company are not Americans , there is so much they can offer like language skills and cultural knowledge . It will be difficult for one to project everything these employees can be trained on global and where there is a problem in communication they are called uponThe personal manner of advertising in these countries also varies because of the culture and their interpretation of things . This is done after identifying and assessing the land target after which you develop a sales and marketing strategy . For example instead of beginning a store in a certain country , PM co .

can create an alliance with another(prenominal) company dealing in the same as they already start ready market (Adair et al 1994 . Another counsel they can use to expand their market and identify unlike markets is through commissioned brokers . It may be expensive except brokers have the knowledge of the international markets (Behara et al 1995They also have to understand that there are additional risks involved when doing international es which include economic , transfer exchange , location or neighborhood , sovereign and political risksReferencesJackson , W .P (1990 . make up Records for Construction Estimating Craftsman Book CompanyAdair , C . B . and Bruce A . M (1994 . Breakthrough process redesign : new pathways to customer value . New York . AMACOM ,346Margolis , N . and Paul , N . H (1985 . Accounting Essentials . John Wiley and Sons , IncBehara , R . S , Gwen F . F , and Gresham , A (1995 . Customer satisfaction measurement and analysis . external Journal of Quality Reliability Management . 12 , 9-18PAGEPAGE 1No Business...If you fate to get a full essay, order it on our website: Orderessay

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