Economics

Today, one of the most popular brands is Nestle which is still equal to(p) to stay strong in the market. Nestlés foundation was construct in 1867 by Henri Nestle. Today, more than 140 years later, Nestlé continues with its breachs legacy to improve lives. Nestlés began in Malaysia in 1912 as the Anglo Swiss Condensed Milk Company in Penang. Later, growth and refinement necessitated a move to Kuala Lumpur in 1939. The Managing Director of Nestle Malaysia is peckerwood Vogt. Nestlés mission stated as Nestle is consecrated to providing the best foods to people throughout their day, throughout their lives, throughout the world. With our  unusual experience of anticipating consumers needs and creating solutions, Nestle contributes to your well-being and enhances your quality of vitality

Nestlé describes itself as a food, nutrition, health, and wellness company. Recently they created Nestlé Nutrition, a world(prenominal) business organization designed to strengthen the focus on their core nutrition business. They believe strengthening their leadership in this market is the key element of their corporate strategy.



This market is characterized as one in which the consumers primary motivation for a purchase is the claims made by the product based on nutritional content.
Nestlés objectives are to be recognized as the world leader in Nutrition, Health and Wellness, trusted by all its stakeholders, and to be the reference for financial performance in its industry.  The Group will strive for sustainable, capital efficient and moneymaking growth and will take all the necessary measures and steps to ensure that the Companys progress remains on track. 


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