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B2B Marketing
April 9, 2012
I. Introduction
modify machinery is an industry that has a capacity of products from large turbines and jet engines to televisions and laundry machines. This is a unique industry where companies have products that be mechanically the same, but is completely open for differentiation of those products. This industry is named alter machinery because thats how companies survive within it. Each companys products must appear different from their competitor. In the eyes of the consumer, if star companys product is not diversified or unique compargond to their competitors, it generally lacks value.
Innovation is key and most consequential for the success of a company in this industry. The types of products that are developd are common household items like toasters, electric razors, ovens, stove tops, refrigerators, washing and drying machines, dishwashers, coffee pots, televisions, computers and stereos. Another criteria of product that is produced in this industry is large, high tech machines, specifically, large engines, drilling motors, and wind turbines. On the technology fount of the industry, companies produce products like mining systems, traffic control systems, reach systems, and more.
One of the most important functions of this industry is muscle. Some energy products include wind turbines, gas turbines, and solar power. The types of services offered are general financing, lending, leasing, insurance, loans, asset management, and real estate.
General Electrics competitors are separated into two different ground levels. The first tier of competitors is Honeywell, Siemens AG, United Technologies Corporation, and 3M Company. These can be considered as their verbatim competitors, which is why they make up the first tier. These companies compete with General Electric on a product basis. For the most part, these companies produce the same type of products. On the second...If you want to get a full essay, order it on our website: Orderessay
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