SCHOOL OF LANGUAGES AND SOCIAL SCIENCE:
PRE-SESSIONAL MODULE LE2046
RESEARCH ejection PROPOSAL
TOPIC
Google Plus Versus Facebook:
A Social Networking Competition
For Customer Loyalty
Name: Yang CHEN
schoolchild Number: 119144846
Tutor: Richard Galletly
Introduction
It is commonly believed that Facebook is the most popular neighborly network which is used by people worldwide (Gunelius, 2011) and it had oer 750 meg nodes by June, 2011 (Facebook, 2011a & b). According to Kelleher (2011), there is a extravert competition between Google Plus (henceforth Google+) and Facebook related to customer trueness. He goes on to state that despite being a bracing brand, Google+ matches Facebook on many aspects and surpasses it in other ways. In addition, BBC news program (2011) states the latest objective of Google+ is to achieve more than 500 million users. By this token, a competition for the grocery store shares of social networking go out be unavoidable by Google+. To some extent, high market shares are based upon high returning customers. That may be the reason why customer loyalty is a reassure for increasing and maintaining market shares (Butscher, 2002).
As a business student, I have three years academic learning live on in marketing and the most interesting research for me is the serve well of establishing and maintaining customer loyalty. Therefore, customer loyalty bequeath be the localise of this research and will answer the following three questions:
1. What is customer loyalty and how does it operate?
2. What has Google+ done to extend its customer loyalty?
3. What other improvements can be made by Google+ to retain its customers?
This proposal will identify how these questions will be answered. It will do this by first describing what literature will be used, then (by describing) the methodology that will be adopted and lastly by giving a description of anticipated problems.
belles-lettres Search
In the first question, the process of...If you want to get a full essay, order it on our website: Orderessay
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