National Geographic Restructuring

National Geographic Society (NGS) is one of the oldest, largest non-profit scientific and educational institutions of the world. It was founded over 120 years ago, when a selected host of elect(ip) scientist decided to start a club with the mission to suspensor innovative research and to increase and diffusion of geographical knowledge. In the first couple of years, the society created their first way out which evolved from a scientific journal to one of the most popular variant magazines in the last century, the National Geographic Magazine (NGM). The reckon of members of the society increased tremendously and in turn get the magazine as part of their membership. This initial exclusive group that accepted members by election grew to be what is known straightaway as a non-profit organization with the second largest monthly publication in the United States, Due to tremendous increase in number of members, magazine subscriptions, extended line of products and media empire, NGS had to evolve in structure and organization.
NGS started as society that was process driven, research ground and result oriented organization, where people were willing to work for it because of the precondition and prestige even though the pay was below some other media organizations.



NGS sponsored many research expeditions and scientific research and with it generate national for their magazine. But as NGS grew, the culture changed as different groups were trusty for different parts of the organization and its development. It increased subscriptions tremendously exploitation different media to reach out to public and started branding. The revenues were steadily increase due to the dramatic growth and diversification. New mission debate also evolved to inspire people to care about the major planet …. and its people. Mission statement is very important because it is the symbol of the organization/society at that point of time. It unifies the organization and creates a common goal. Unfortunately, although...If you want to get a full essay, pitch it on our website: Orderessay



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