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Overall Company Appraisal
Since Panera popsicle was founded in 1981, the familiarity has witnessed steady growth within their industry. base on the case Panera bread from 2002-2006, we have seen a unending incline in their sales figures. In 2002 Bakery coffee shop sales were $212,645 million, this figure in 2006 increased to $666,141 million. These figures show that the guild had a successful performance throughout the years.
Panera breads products have always been a cut above the competition. They spell a unique Artisan style of baking. They consider themselves a superior fast food restaurant with a system to provide high speciality bakery and café visit to customers. This system fits with a immense differentiation strategy that appeals a broad range of customers. Based on the case, the company had 910 locations in 2006 competing with the crystallise restaurant chains in the USA such as Mc Donalds and Starbucks. Their uniqueness gave them a competitive wages above the rest, leading to their great success in these years.
It is urinate from the case that Panera Bread constantly review their strategy. We feel that this has enabled the company to enhance their performance.
They have changed their business strategy on a number of occasions by offering different products and services. An exemplar of this was by encouraging their usual day customers to come and experience their evening menu. Through franchising Panera was able to expand across the USA. They judge the most from their franchisees and wanted to achieve their highest growth tar recovers through these stores. Franchisees of Panera be constantly monitored by representatives of the company, if they dont follow stiff Panera rules and meet targets their contract will be terminated, this means that Panera canister remove any potential losses for the company in the lead they become an even bigger issue. Due to their strategic cookery and having a clear vision and mission for the company,...If you want to get a full essay, order it on our website: Orderessay
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