Killing Us Softly by Jean Kilbourne, she wants us to prosecute advertising seriously. Jean tells us that in 1979 $20 meg was spent on advertising and in 1999 $180 one thousand million was spent on it in twenty years it has increase $160 billion dollars. The average American watches 3000 ads per day and spends at least 3 years watching picture commercialiseds. announce?s whole goal is to sell the products, but what we enquire to take a look at is how they are marketing it. An example of this is an advertizement I saw on television that is trying to part you to buy their jeans. The way that the commercial went is deuce people are entering an apartment while do out the whole time. You never see the jeans until the end of the commercial when they are lying on the ground. I thought to myself that that was such(prenominal) a stupid commercial. There were better ways to push selling those pants and that commercial didn?t even face to be about those pants. On another popular commercial we take away them promoting AXE cologne where they sell it by stating that if you subprogram it women will be attracted to you and be all over you throwing themselves at you. What kind of message are we sending out?
Does everything have to be related to sex or be inner to make you want to buy it? Advertising portrays women in a sexual manner and portrays desirable woman as universe thin. This is a serious problem especially for our children who think that the that way to be beautiful is to look a reliable way and that way is what is on the covers of magazines and on the television. Jean says what does advertisement tell us about women, it tells us the...
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