How did Levis advertising campaign of 1984-1985 persuade Europeans to buy the product? In your view how effective was the campaign? Shwin Tangcravakoon 22/11/2000 In the 1980s the Levis 501 started a whole new era of fashion in Europe. The advertising campaign during 1984-1985 was to encourage American lifestyle buddy-buddy in the heart of Europe. The commercials use ideas and images linked with American means of life.
In the 1980s America represent a hardworking nation, jeans were wore by tough and working class men. The commercials were used to persuade Europeans into the American community. To convince Europeans that America was the perfect nationÂ, the advertisements must earn the ?perfect American images.
Levis was able to accomplish these tasks by using American themes in their advertisements. ?Youth was the most important theme. The males that were featured in Levis advertisements were completely five-year-old, good-looking, and muscular. These personalities were guaranteed to happen if you fracture a pair of Levis 501. People who wear Levis will have more power over those who didnt. wearing away Levis meant that you belong in the ?cool group, otherwise you will be accounted as the ?outcast. Creating an age point of accumulation. A perfect example of this age boundary was the advert ?Refrigerator.
The man, who was teenaged and good-looking, was staying in a hotel in the nitty-gritty of the desert. The man came downstairs and took out his Levis from the refrigerator and put them on. The white-haired people who were in the bar were jealous of his youth and his Levis. As the young man walked out of the hotel, the bartender followed him in admiration. The young man was able to win the girl from the old man. The young man then ride off in a Harley Davidson into the free world where nothing can control him. Another...
If you want to get a full essay, wisit our page: write my essay .
No comments:
Post a Comment