Product and Service Design

Module 8 Group Project - Proposal Product and Service Design “How do some companies manage to introduce successful newfound products nimble when others can’t?” This is the type of question we will be answering in this chapter (ie. An idea we could use on a company in our power point presentation) per Pg 117 of textbook How do these companies’s stay in the competitive marketplace with their product and helping designs? What makes them unique? • Idea generation • Build a business case • phylogenesis through voice of customer • Production process design • Launch Product Suggestions ar to use prominent companies such as investigate In Motion (RIM), PepsiCo, Toyota and other prominent companies. “RIM's all new blackberry Torch 9800 for AT&T capitalizes on BlackBerry's historical strength by including awesome keyboard and killer telecommunicate while featuring a plethora of new features including a good touchscreen, upgraded camera and the highly anticipated BlackBerry 6 operating(a) system. It will be available August 12th for $199.99 later contract. Research In Motion may not moderate invented the slider, but by working make pass in hand with AT&T on its development since the project took answer in late 2008 ... “ Quote From: http://www.articlesnatch.com/topic/Research+In+Motion#ixzz12ZbyyRDy Research In Motion, Managing Explosive Growth Harvard avocation Review http://hbr.



org/product/research-in-motion-managing-explosive-growth/an/908M46-PDF-ENG PepsiCo: "PepsiCo offers the world's largest portfolio of trillion-dollar food and beverage brands, including 19 different product lines that each generates more than $1 billion in annual retail sales." http://www.gov.ns.ca/news/details.asp?id=20100809004 along with these companies, possible topic ideas to incorporate into the presentation are: Approaches that catch shows success in the past • Listening to the Market Complaints • Gaps in the Market • Exploring break Markets • Using New Technology •...

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