Web Analysus

October 9, 2010
Web Analysis of Abercrombie & Fitch (www.abercrombie.com)
Your perception of their overall line and marketing strategy and its effectiveness

Abercrombie is a specialty retailer of periodic clothing and accessories for men, women, and children. With 1098 stores in the United States, the company sold $3.5 cardinal in merchandise in 2009, with net income of $272 million. From its foundations as an outdoorsy apparel supplier, Abercrombie has been transformed into a source for upscale unconcerned clothing for a youthful and fashion-conscious market. Abercrombie maintains this brand image with gritty graphic symbol promotional materials cerebrateed on partially garb teens and hot trends. Retail apparel is a highly competitive business in the United States, with numerous outlets for purchase, rapidly changing fashions, and an increasingly demanding customer. At present, the bulk of clothing is sold at retail outlets located in malls or at section stores. However, with the advent of Internet technology and e-retailing, many companies are realizing the synergies that outlast when on the Internet. Availability and selection are key to the advantage of any retailer. Retailers try to build repeat customers, and a integrity unsuccessful purchase may be a missed customer for life.




Your perception of their product/service positioning strategy

due to the nature of the retailing business, Abercrombie & Fitch must constantly focus on the customers needs with high levels of service in disposition to create and retain a competitive advantage. Ultimately, brand image, service, and quality are the winning criteria for Abercrombie & Fitch. Their competitive advantage stems from their ability to slip by these qualities to their customers better than their competitors, while maintaining high profit margins. Abercrombie & Fitch positions itself as The Gap for Generation Y with its flagship stores. The company claims 18 to 22 year olds as its target market, but its marketing appears to be...If you fate to get a full essay, order it on our website: Orderessay



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