Jonathan Graves
University of Phoenix
STR 581 Strategic Marketing and Implementation
Dr. Joseph Walkowicz
July 5, 2010
Executive Summary
The counseling team of KFF have undertaken a goal of developing a modern strategic syllabus to capture the freshly concern of the company. The strategic platform pull up stakes include a new mission statement, a new vision statement, and a new value statement. One of the foot steps to be taken to delimit the direction of the company is to perform an environmental scan. An internal and an outside environmental scan volition be performed to understand the weighty information necessary to move the company in the place direction.
For a project as large and important as redefining the company direction, tools will be used to organize the endeavor. These tools will include a Work Breakdown Structure (WBS) and a Gantt chart to organize and plan the new strategy to be implemented. One part of the plan will focus on people and include training and recruiting qualified personnel. another(prenominal) step will focus on process improvements, and this step will contain market development, concentric diversification, and channel control. The last step will contain products, and this step will focus on technology and product analysis.
The implementation plan will square off the goals and schedule each of the parts of the work breakdown structure.
Another important step in the new strategic plan will be understanding the financial implications of the plan, including the risks and rewards. A expound risk management plan to include environmental disasters mustiness be developed to prepare the company for the worst lawsuit events. The detailed strategic plan will assist the managers of KFF in developing the workforce, processes, and products to continue the growth of the company.
Kudler Fine Foods Strategic Plan
The management team of Kudler Fine Foods (KFF) has an opportunity to revise the strategic plan to reflect the...If you want to get a full essay, mold it on our website: Orderessay
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