Toyota Lexus Case Study- In relation to Toyota Lexus and their rival car brands in the New Zealand's luxury auto market

Sources: Light,E. (1997). A marque of class , Marketing Magazine,June,pp28-32; Anderson, D (1998) Lexus goes delux,New Zealand, 4 March, pF1

Questions

1. controvert how factors influencing caper reconition could impact on a buyers filling between car brands. How is this reflected in the promotional activities of the brands?

2. How wpould you measure problem recognition if you were a marketing manager?

3. How is Toyota seeking to vote out the stigma of being a Japanese car?

4. I.D the individual, societal and lifestyle influences that are alike(p)ly to impact a consumer when purchase a luxury car?

5. Discuss with direct audience to a motivation theory, how the purchase of a car like Toyota Lexus can appeal to the motives that drive consumer decision making?

6. Discuss the legal and ethical requirements that are likely to be dorsum on the marketers at Toyota Lexus?

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Factors influencing problem recognition have a direct correlation for a buyers choice over the opposite luxury car brands. The variation between the consumers coveted (wants) and self-perceived ( unquestionablely have) conditions entrust trigger problem recognition in people and make headway certain purchases, to fulfill this void. Culture and mixer class, reference groups, domicile characteristics, financial status, previous decisions, individual development, motives, emotions and the situation largely metamorphose the desired state that inflict these discrepancies, creating problem recognition.



Often the actual state is also impacted by factors including normal depletion, harvest-feast performance, and the availability of products.

Consumers identify with certain facets before purchasing a luxury car. Status, image performance, comfort and security are the cornerstones of the consumer decision-making act upon when involved in the choice between these car brands.

Culture and social class present large limitations for lifestyle that outline the desired state. One persons culture will immensely influence their purchases, which includes the slip of car they are...

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